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Established in 1987, Ashworth apparel revolutionised the golf apparel industry. The intention was to shift the fashion movement in the golf world and develop a look that was more in tune with the present fashion styles.
Ashworth begin to design basic 100% cotton shirts with a soft collar in order to bring a West Coast look to the game of golf. Within 10 years the company became the #1 apparel brand in golf and by the late 90's had established a positive movement in the direction of golf apparel.
As the company began to flourish, it was obvious that Ashworth would benefit greatly from tour player representation. The two young players that Ashworth sought out were John Cook and Fred Couples, who both grew up on the West Coast and were up and coming stars on the PGA Tour. Ashworth signed Fred Couples to a lifetime contract while John was signed to a multi year deal.
Ashworth has been redefining golf wear for two decades, offering style and sophistication to golfers on and off the course.
The biggest year for Ashworth on tour was in 1992 when Fred Couples won The Nissan L.A. Open, Nestle Open, and The Masters. Today, Ashworth has one of the largest tour presences among golf apparel companies with Tour Players: Fred Couples, Chris DiMarco, Steve Flesch, Rich Beem, Stuart Appleby and Pat Bates.
Over the years, Ashworth has revolutionised the golf apparel industry. As the original global golf apparel company, Ashworth has long been recognised as a brand to bring cutting edge innovation and sophisticated styling onto the golf course. The Ashworth brand is sold worldwide in over 40 countries. Today the Company also designs additional products to be worn off course, in the office and in casual lifestyle environments.
A brand rooted in tradition, Ashworth's heritage is one of successfully building a foundation based on those virtues of golf's mysterious appeal - honor, sportsmanship, integrity and belief. |