Ashworths latest collection, the Spring Summer 2008 range, currently on the shelves across Europe, has been striking a cord with golfers everywhere. With stylish new cuts and contemporary designs, the SS08 range is definitely a sign of things to come at Ashworth.
The demands of a Major Championship are none more evident than on the immaculate Augusta National fairways. The final days play saw forty year old Steve Flesch, long time Ashworth ambassador battle down to the wire contending right the way through to the back nine on Sunday.
The world renowned CNN news channels golfing division took time out of their busy schedules when they were informed of John Ashworths Arrival in the UK for Ashworth Europes annual sales conference.
Ashworth have introduced a new range of point of sale materials as the brand works with their accounts to activate the 2008 range. With Ashworth heading towards an exciting new era the point of sale materials,will help educate the consumer on the new trends and direction of the company.
In an exciting climax to the ANZ Australian Ladies Masters, Englands Lisa Hall claimed victory with a 203 total at the Royal Pines resort. Having been tied with South Koreas Shin Hyun-ju for the majority of the day, it was a mistake by Shin that saw Hall claim victory in the rain shortened 54 hole event.
The Ashworth stand was a buzzing hive of activity during the Orlando trade show as visitors, exhibitors and buyers alike took in first hand the work of John Ashworth. His return to the brand after 10 years has seen a completely new direction evolve out of the Ashworth corner.
The world of leading apparel brand Ashworth has experienced much change over the last Six months. In this feature we take the opportunity to share with you the background to the changes that have taken place and give an insight into the new shape of the business that is set to inject new energy into this market leading brand.
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